Dylan's Den Crystal Shop near Greggs opens in Hereford

Dylan's Den Crystal Shop is prominently positioned in Commercial Street, next to Greggs. 

Focusing on crystal-related products, from their raw form to jewellery products, the shop is the brainchild of Dylan and Caitlin Jones. 

It is the father and daughter's fifth shop, but their first outside of Wales.

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The original outlet was established in Tregaron in 2021, with further shops being opened in Aberystwyth and Monmouth in the following years.

Customers can join a loyalty discount scheme, which allows them to build up “points” to have “money off” future purchases. 

Ms Jones, who runs the retail side of the business, said: “We are aiming to provide the customer with the widest range of quality crystal products that you will find on any high street.

"The products appeal to young and old. The 'traditional crystal shop' is smaller and with a limited range. Our aim is to make these products available in the mainstream , with a much wider range at a lower price point.

Staff member, Danielle Turner with a large and colourful aura quartz crystal which is on sale at the new shop (Image: Rob Davies)

"We stock over 60 types of tumblestones, a range of over 100 rough crystals, 200 types of crystal bracelets and over 1000 crystal rings in each shop. Prices start from £1.

"We also have a wide range of associated products such as candles, smudge and incense. Plus some fun crystal animal carvings.

“Later this year, we will be re-launching our web page, where you will be able to find many of our products," added Ms Jones.

"But the largest choice will still be in our high street stores. We remain committed to expanding into more high streets, with more to follow in 2025."